Woke culture and ‘kasi heroes’: How African luxury goods are taking SA – and the world – by storm | Fin24 – News24 - Africa Matters

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Tuesday, July 6, 2021

Woke culture and ‘kasi heroes’: How African luxury goods are taking SA – and the world – by storm | Fin24 – News24

In less than six years since he established his business, Rich Mnisi has become a household name. He not only has the local celebrities and high-income earners displaying their latest purchases to be counted among those who can afford his clothes, but his African luxury designs are making fashion statements around the globe now.

Mnisi, who spoke about his journey at the Nedbank YouthX engagement platform, launched his multidisciplinary fashion brand in September 2015.

While he did not delve into details about revenues he’s generating or the size of his market share in the African luxury segment, one thing is undisputed – he is running a growing brand.

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